Boss Moves: Lessons From Building Business That Lasts

When people ask me how I balance it all — running a family business, building a side gig, and leading a global wellness team — the truth is, it hasn’t been easy. But over the years, I’ve learned that real “boss moves” aren’t about doing everything. They’re about leading with intention.

My journey started in the electrical sign and lighting industry 💡. At 12 years old, I was learning the ropes alongside my dad. By the time I was an adult, I had taken over the maintenance division of our company, and for the past 20 years I’ve been carrying forward that legacy. Running a business in Las Vegas — and later managing it remotely from Idaho — taught me lessons I’ll never forget about leadership, trust, and systems.

Then in 2016, my path shifted. After the sudden passing of my late husband, I started sharing my journey online. What began as me using natural remedies 🌿 to cope with grief became a community of people looking for hope, energy, and inspiration. That’s when I realized my true passion was to help others live their best life — and my side gig was born.

Today, I’m leading two businesses — one rooted in family legacy, the other in passion and purpose. And if there’s one thing I’ve learned about being a true boss, it’s this:

💡 Boss Moves that Matter:
✨ Lead with heart, not ego.
✨ Build systems so your business can grow without burning you out.
✨ Surround yourself with people who share your vision.
✨ Don’t be afraid to pivot when life changes — sometimes your biggest challenge sparks your greatest opportunity.

The best leaders aren’t the ones doing it all themselves — they’re the ones who light the way for others. That’s what “boss moves” really mean to me: creating impact, inspiring others, and building something that lasts.

And if you’re reading this wondering if you can do it too, the answer is yes. You don’t have to have it all figured out — you just need the courage to take your first step.

Here’s to building with purpose and leading with heart,

Jen Sells 💛

Inspiring you to live your best life.