Blog cover image featuring Jen Sells standing in a teal patterned romper, with Las Vegas neon sign and old family business photos on the left symbolizing electrical sign company roots, and floral background with text ‘Honoring Roots, Living My Purpose’ on the right representing her wellness side gig journey.

From Neon Lights to Living My Passion: How a Side Gig Changed Everything ✨

August 24, 20252 min read

From Neon Lights to Living My Passion: How a Side Gig Changed Everything ✨

If you’ve followed my journey, you probably know that my story started long before wellness, reset programs, and sparkly skincare. My roots go all the way back to the electrical sign and lighting industry 💡. I grew up in it — literally. By the time I was 12, I was out working alongside my dad 👷‍♂️, learning the ropes, and soaking in everything about the family business.

Fast forward to this year, and it marks 20 years since I took over the electrical sign and lighting maintenance division from him 🎉. Two decades of carrying on his legacy, running crews, solving challenges, and helping businesses light up their corners of the world 🌎. And here’s the twist — I’ve been doing it remotely from Idaho since 2020 🌲, proving that even a Las Vegas sign company can be led from anywhere when you’ve got grit, systems, and trust in your team.

Jen Sells at age 12 standing with her father and brother in front of their family’s electrical sign and lighting business truck, marking the start of her career in the sign and lighting industry.

But in 2016, my life changed forever 💔. After the sudden and tragic loss of my late husband, I found myself searching for ways to simply make it through each day 🙏. I turned to natural remedies 🌿 and wellness practices to help me cope, heal, and move forward. I began sharing pieces of my journey online , never realizing how many people were quietly watching, relating, and finding inspiration through my story.

What started as me navigating grief became something bigger — a spark of purpose 🔥. I realized that while signs and lights are a part of my story, they aren’t my passion. What truly lit me up was helping others feel good again — naturally. Guiding women through body transformations, supporting gut health 🥗, finding joy in simple nutrition swaps, and showing others they don’t have to settle.

That passion became my side gig 💼. And now, here I am… celebrating 10 years 🎊 of building something that brings me deep joy, fulfillment, and purpose.

Jen Sells professional business photo wearing a black shirt and tan pants, standing confidently.”

Here’s what I’ve learned:


✨ You don’t have to choose between legacy and passion — you can honor both.


🌈 A side gig can start from the hardest chapter of your life and still grow into something beautiful.


🌟 True success isn’t about hustle 24/7; it’s about creating freedom, joy, and impact.

So while I still proudly run the sign company that has been in my family for decades , my side gig has become the place where I get to live my heart’s mission every single day 💖 — inspiring others to live their best life. And that? That’s the kind of light I’ll never stop shining 🌟.

Still chasing purpose while honoring my roots,

Jen Sells 💛

Inspiring you to live your best life!

Jen Sells is a wellness entrepreneur and coach specializing in gut health, midlife women’s health, body transformation, and mental wellness. She helps women break free from the diet cycle through her signature Elite Nutrition Metabolic Reset, guiding them to restore balance, boost energy, and feel like themselves again—inside and out.

Jen Sells

Jen Sells is a wellness entrepreneur and coach specializing in gut health, midlife women’s health, body transformation, and mental wellness. She helps women break free from the diet cycle through her signature Elite Nutrition Metabolic Reset, guiding them to restore balance, boost energy, and feel like themselves again—inside and out.

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